About Destination Rural Alberta

Are you interested in agri-tourism or rural tourism ?

Are you a farmer looking for new ways to market your business?

Do you have events that you would like to grow?

Destination Rural Alberta is a two day hands-on conference for small to medium sized organizations that will give you the tools to grow your tourism business and community.

John Schallert will be speaking on day two. John is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations.

What will you learn?

Participants will  learn from industry leaders, Albertan businesses and organization on the status of rural tourism in Alberta. Participants will troubleshoot and brainstorm new approaches to the development of their rural and agri-tourism business.

See the conference schedule here

Participants Can Expect:

  • Share expertise and best practices
  • Identify and establish potential partnerships and synergies
  • Share experience and knowledge on effectively measuring the quality and impact of their efforts.
  • Communicate and celebrate successes and collaborate on finding solutions to identified challenges


Destination Rural Alberta will be taking place on November 25 and 26, 2019 in the conference hall at the Best Western Sunrise Inn and Suites in Stony Plain Alberta.

About Stony Plain

Conveniently located only 17 kilometres west of Edmonton on Highway 16, Stony Plain is growing steadily with a current population of 17,189.

The community offers a growing tourism industry and you can learn the Town’s story through its murals, Multicultural Heritage Centre, and Stony Plain & Parkland Pioneer Museum.

Well known festivals and community events such as the Blueberry Bluegrass Festival, Aboriginal Days, and Alberta Culture Days can be enjoyed year-round

Today, Stony Plain services a surrounding population of more than 70,000 people. The Town has prospered and continues to prosper, as an agricultural centre for trade. Diversification into government services and light manufacturing has set the stage for long-term steady growth.


Tickets can be purchased online

Early Bird Tickets: Two-day conference only. Must be purchased before November 12: $150

Day One: Ticket for Monday, November 25th conference (lunch included): $90

Day Two: Ticket for Tuesday, November 26 with John Schallert (breakfast and lunch included): $100

Nov 25
Destination Rural Alberta Conference
Best Western Sunrise Inn & Suites – 3101 43 Avenue, Stony Plain, AB T7Z 1L1


Day One

The day will start at 8:30 am with registration and coffee (and light snacks). Lunch will be provided and will take place at 12:15

Working with your local government: Town of Stony Plain

Coffee Break

Collaboration and Partnerships – Travel Alberta: Discover the importance of working together to grow rural tourism.


Success Story – Hear from a local business on how they incorporated a tourism aspect into their business plan.


Round Table Discussion – ClearThink: This facilitated conversation is an opportunity for delegates to discuss challenges facing rural tourism in Alberta and develop strategies to help the industry progress.

Panel – Various Operators: Through grant opportunities, multiple operators have attended conferences throughout the world to help develop their tourism operation. These operators will share their learnings from the conferences they attended.

5:30 Dinner and Networking

Day Two

Starting at 8:30. Breakfast and lunch will be provided.
The session will end at 4:30pm

John Schallert presentation – all day.

“Learn how to make your business a Consumer Destination that is preferred by customers over your competitors. Become so compellingly different that consumers say “I have to go to that place!”