About Destination Rural Alberta

Are you interested in agri-tourism or rural tourism ?

Are you a farmer looking for new ways to market your business?

Do you have events that you would like to grow?

Destination Rural Alberta is a two day hands-on conference for small to medium sized organizations that will give you the tools to grow your tourism business and community.

Jon Schallert will be speaking on day two. Jon is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations.

What will you learn?

Participants will  learn from industry leaders, Albertan businesses and organization on the status of rural tourism in Alberta. Participants will troubleshoot and brainstorm new approaches to the development of their rural and agri-tourism business.

See the conference schedule here

Participants Can Expect:

  • Share expertise and best practices
  • Identify and establish potential partnerships and synergies
  • Share experience and knowledge on effectively measuring the quality and impact of their efforts.
  • Communicate and celebrate successes and collaborate on finding solutions to identified challenges


Destination Rural Alberta will be taking place on November 25 and 26, 2019 in the conference hall at the Best Western Sunrise Inn and Suites in Stony Plain Alberta.

About Stony Plain

Conveniently located only 17 kilometres west of Edmonton on Highway 16, Stony Plain is growing steadily with a current population of 17,189.

The community offers a growing tourism industry and you can learn the Town’s story through its murals, Multicultural Heritage Centre, and Stony Plain & Parkland Pioneer Museum.

Well known festivals and community events such as the Blueberry Bluegrass Festival, Aboriginal Days, and Alberta Culture Days can be enjoyed year-round

Today, Stony Plain services a surrounding population of more than 70,000 people. The Town has prospered and continues to prosper, as an agricultural centre for trade. Diversification into government services and light manufacturing has set the stage for long-term steady growth.


Tickets can be purchased online

Early Bird Tickets: Two-day conference only. Must be purchased before November 12: $150

Day One: Ticket for Monday, November 25th conference (lunch included): $90

Day Two: Ticket for Tuesday, November 26 with John Schallert (breakfast and lunch included): $100

There are no upcoming Events at this time.


Day One

Registration and Coffee

Welcome notes

We Can Help: Working With Your Local Government

Chantelle Laberge, Culture and Tourism Development Officer, Town of Stony Plain

One of the best ways to start or grow your tourism business is through accessing government support.
There are a number of resources, programs, and services available to assist you including training, marketing support, improved access to data and stronger networks.

Let’s work together toward common tourism interests.

Coffee Break

Building Strategies for Partnerships:
Lisa Lima, Travel Alberta:

Like most tourism businesses, you’re looking for creative and cost-effective ways to reach new customers and increase your sales. This workshop helps you explore the many ways you can work with other businesses to meet your objectives. You’ll be introduced to information and real-life examples that will show you how partnerships with other businesses can be mutually beneficial. We’ll look at how partnerships can create new experiences for your visitors along with creating new opportunities for your business.

Lunch (provided)

Success Story – Hear from a local business on how they incorporated a tourism aspect into their business plan.

Round Table Discussion – ClearThink: This facilitated conversation is an opportunity for delegates to discuss challenges facing rural tourism in Alberta and develop strategies to help the industry progress.


Panel – Various Operators: Through grant opportunities, multiple operators have attended conferences throughout the world to help develop their tourism operation. These operators will share their learnings from the conferences they attended.

Dinner and Networking (dinner provided)

Day Two

Starting at 8:00 am

Breakfast and lunch will be provided.

The session will end at 4:30pm

Jon Schallert presentation – all day.

“Learn how to make your business a Consumer Destination that is preferred by customers over your competitors. Become so compellingly different that consumers say “I have to go to that place!”