Speakers

Learn more about the speakers that are presenting at Destination Rural Alberta.

Jon Schallert

Jon Schallert is the only consultant and professional speaker who teaches businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” process, which he developed over the course of thirty-one (31) years by studying and interviewing over 10,000 independent business owners in over 500 cities and towns.

His process examines how a business markets itself
and elevates the unique qualities that a targeted customer finds most important.

Attendees will learn how to apply Jon’s 14-step trademarked Destination Strategy to their individual businesses, immediately helping them attract more consumers from both the local area and from well outside their marketplace.

Some of the highlights you will learn at this workshop:
– You will see how Jon’s 14-step Destination Business strategy can help increase the
marketing and publicity power of your current farm, agricultural enterprise, or local attraction.
– How to capture consumers that naturally avoid advertising, and make your enterprise appeal to them immediately
– How to get customers to see your business differently in the first 7 seconds they hear about, approach, or enter your business.

Jon will be presenting at Destination Rural Alberta on November 26.

Lisa Lima, Travel Alberta

Lisa Lima has over 25 years of marketing experience including product, retail, attractions, and tourism marketing. In her current role as Experience Development Manager at Travel Alberta, Canada she coaches industry stakeholders in marketing, partnership development and, building new experiences.

She gets a thrill when presenting workshops in her region and engaging in tourism conversations. It is not just about the topic she is presenting but also the sharing of stories and learning between those in the room.

Lisa will be presenting on November 25.

Chantelle Laberge, Town of Stony Plain

Chantelle Laberge is the Culture and Tourism Development Officer for the Town of Stony Plain. For over 15 years she has worked in community and economic development with a focus on arts and culture, tourism, and rural entrepreneurship.

Prior to moving to Alberta in 2014, she worked in Peterborough, Ontario for various organizations including the City of Peterborough, Fleming College, and Peterborough and the Kawarthas Economic Development.

In her current role she is responsible for implementing Stony Plain’s Cultural Master Plan, tourism business development, and destination marketing.

Chantelle will be presenting November 25

Keleigh Cormier CMC, CAC & Pierre Cormier CMC, CAC

Keleigh, founder of Clearthink™ Group has always wanted to be a management consultant, in fact, she holds the professional designations of Certified Management Consultant (CMC) and Certified Agricultural Consultant (CAC). Her mantra has always been “to help businesses be better” while getting to the crux of complex problems to map out solutions that meet client goals.
Keleigh grew up on a beef and horse ranch in Strathcona County and definitely knows hard work.

Pierre followed Keleigh into the world of management consulting and strives to help entrepreneurs reach their maximum potential and capability. As a professional consultant and business coach, he has mentored hundreds of business leaders and works hard to see them succeed.

Pierre grew up beside a dairy farm and apple orchard in New Brunswick and enjoyed lending a hand after his homework was done!

Clearthink™ Group, a management consultancy in Alberta since 1992, is big fan of tourism! We’ve been engaged in rural tourism with the creation of the Alberta Open Farm Days Coaching Program, delivered to 40 farms and culinary events since 2015. We also recently developed and piloted the “Visitor Friendly Training Program” in 4 Alberta rural communities to 27 tourism-related businesses.

Clearthink™ Group will be presenting November 25